VinSolutions unveils their ‘VinCycle’ program for the New Year as their first companywide green initiative.

Overland Park, KS – January 9, 2012 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has launched an internal recycling program coined “VinCycling”.  Capitalizing on the New Year, this marks the first sponsored and companywide green initiative as they campaign in-house to “Bleed Blue, Go Green”.

The immediate goals at VinSolutions are to reduce disposal inefficiencies, increase use of resources available by incorporating waste reduction practices into their daily operations.  They have teamed up with RecycleWorks to provide strategic placement of paper, plastic and aluminum recycling bins throughout the offices and have additionally formed an advisory board that will handle the collection process, present educational opportunities and report future milestones.

“With major company growth comes an increase in disposable waste.  We want to ensure that we are doing our part to lessen our footprint on the environment,” said Keith Polsinelli, Chief Operations Officer at VinSolutions.  “As we continually strive to make a positive impact on our business community and in the lives of our staff, I am proud that VinSolutions is taking a leadership role in the state of Kansas to help increase the percentage of waste properly recycled compared to the national average.”

“We are excited to be helping VinSolutions move toward a more sustainable workplace,” says Steve Greene, Director of Business Development for RecycleWorks.  “They were looking for a workable, real-world solution for coordinating their recycling efforts, and we are able to customize our services to accommodate just about any office environment.  VinSolutions is one of our largest projects to date, and we’re looking forward to growing their program as much as possible.”

About VinSolutions (www.vinsolutions.com)

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System.” VinSolutions’ all-in-one internal management and external sales and service marketing solution platform includes  search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM (Internet Lead Management),CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management andtargeted marketing with email, text, direct mail and telemarketing services. This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smartphone including BlackBerry, Google DROID and iPhone.  VinSolutions’ Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care.

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti and Nissan and is ADP, Reynolds & Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona,  Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of AutoTrader.com in 2011.

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VinSolutions Media Contact:  Gina Reuscher (gina.reuscher@vinsolutions.com), (800) 980-7488

http://bit.ly/VinCycling