www.VinSolutions.com

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the standpoint of competitiveness and operational effectiveness, all companies need to take managing big data seriously. In most modern industries, a well-leveraged, data-driven strategy is used to create a competitive advantage and increase operations’ effectiveness. Automotive is no different. Data collection and retrieval solutions are available today that allows our industry to do many things better and more profitably. Understanding the incredible volume, variety and velocity of customer and industry information at your fingertips will continue to be critical as we see more stress on the automotive margins. Sean Stapleton will cover at least 5 areas where integrating data into multiple areas of your dealership can help will help it run more effectively.

What action items will attendees take back to the dealerships?

- Learn how to unlock value by making information transparent and usable
- Learn how to make better management decisions through real-time A/B testing of integrated data
- Find out why mass marketing is dead...and why data segmentation lives on
- Understand how to analyze the plethora of data to market to your customers' behaviors

Speakers:
Sean Stapleton, VP of Sales, VinSolutions

Scheduled on:
Tuesday 5/7, from 1:00PM to 1:50PM

Track:
Data & Analytics

Location:
Sebastian I-2

About VinSolutions: 

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated "Dealership Marketing System." VinSolutions' all-in-one internal management and external sales and service marketing solution platform includes search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM  (Internet Lead Management), CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management and targeted marketing, with email, text, direct mail and telemarketing services. This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smartphone including BlackBerry, Google DROID and iPhone. VinSolutions' Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care.

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti, Jaguar Land Rover North America and Nissan and is ADP, Reynolds and Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona, Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of the AutoTrader Group in 2011.