VinSolutions recognized for exceptional marketing of their automotive software with measurable results

Overland Park, KS – May 30, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a Bronze winner in the 2012 Summit Creative Award competition in the Business to Business Trade Publication category for their “Be One with Your Customers” advertisement.  Winners are chosen from an international pool of finalists through rigorous evaluation criteria and blind judging process rewarding only those whose work exemplifies the best in its class.

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups.  Over the eighteen years, the competition has established itself as the premier arbiter of creative excellence and has become a coveted honor worth touting.  Entries in twenty-three major categories and across twenty-two countries are judged against a stringent set of standards. During the blind judging events, Judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

Sean Stapleton, VinSolutions’ Chief Sales Officer said, “‘Be One’ has become more than just a tagline to describe the VinSolutions product,  philosophy and internal culture; it extends to the way our automotive dealer customers are able to do business through our fully-integrated platform to truly understand and engage their own customers in a partnership approach.” He added, “VinSolutions replaces multiple automotive vendors with one system.  They become one with VIN through our technology and singular commitment to make sure they are, in turn, one with their customers.”

“Winning a Summit Creative Award is a significant accomplishment. The combination of scrutinizing judges and tough judging criteria ensures that only deserving entries receive Summit recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “What a year to see creativity bounce back from the doldrums, and with such strength.  Watching the judges debate the details of individual entries in the run-off for the top spots was inspiring.”

About VinSolutions (www.vinsolutions.com)

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System.” VinSolutions’ all-in-one internal management and external sales and service marketing solution platform includes  search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM (Internet Lead Management),CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management andtargeted marketing with email, text, direct mail and telemarketing services. This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smartphone including BlackBerry, Google DROID and iPhone.  VinSolutions’ Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care.

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti, Jaguar Land Rover North America and Nissan and is ADP, Reynolds & Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona, Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of AutoTrader.com in 2011.

About the Summit Awards