VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a silver award winner in the 2011 Summit Marketing Effectiveness Award competition in the Business to Business Product category for their “Be One with VIN” campaign.  Winners are chosen from an international pool of finalists through a stringent evaluation criteria and blind judging process rewarding only those whose work exemplifies the best in its class.

Results of the campaign to VinSolutions include social media accomplishments such as substantial increases in Facebook ‘Likes’ on www.facebook.com/VinSolutions and active Twitter followers to www.twitter.com/VinSolutions.  VinSolutions distributed more than 10,000 wristbands as part of a contest and received over 15,000 new and unique opt-in users, making “Be One with VIN” a household phrase in the automotive industry.

The Summit MEA is unique because it reinforces that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, or beliefs.  Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.  During the 2011 event, judges analyzed submissions and selected only 9% to receive the top spots.

Mike Dullea, VinSolutions’ President said, “‘Be One’ is more than just a catchy phrase; it describes our product, sums up our philosophy and defines company culture.” He added, “VinSolutions replaces multiple automotive dealers with one system.  They become one with VIN through our technology and singular commitment to make sure they are, in turn, one with their customers.”

“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement”, said Jocelyn Luciano, Executive Director for the Summit International Awards.  “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

About VinSolutions (www.vinsolutions.com) 

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System”.  VinSolutions’ all-in-one internal management and external sales and service marketing solution platform includes search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM (Internet Lead Management), CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management and targeted marketing with email, text, direct mail and telemarketing services.  This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smart phone including blackberry, Google DROID and iPhone.  VinSolutions’ Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care. 

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™.  VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti and Nissan and is ADP, Reynolds & Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona,  Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of AutoTrader.com in 2011. 

About the Summit Awards

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry.  It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.  Throughout its seven-teen-year history, the organization has established itself as one of the premier arbiters of communication excellence.   Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.  Additional information about the Summit International Awards and its programs is available at www.summitawards.com.