How do you know if your web provider is doing the best possible job for you? How do you know if your SEO/SEM is really working? Who knows someone who can look at web page and everything about it to see if changes needed to be made.
You can determine how well your SEM is working by looking at Google Analytics. You can tell how well your SEO is working by doing searches using core vehicles in your market and adjacent markets. Being a Ford dealership, google F150 Pascagoula and you have the first position but nothing beyond. Extending the search to Moss Point, Biloxi etc. ...nothing.
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