SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every month, dealerships analyze their overall sales as a means to measure their progress. However, if a dealership wants to accurately gauge a sales team’s success and determine a plan to get a higher closing ratio, they must configure a few different numbers. Highlighting the formula needed to calculate a closing ratio as well as the seven steps necessary to increase this ration. The webinar will feature insight from Potratz and Mosley on how dealers can improve their bottom line and determine what part of their sales funnel needs adjusting.

Both Potratz and Mosley boast noteworthy careers in the automotive industry. Paul Potratz is COO of Potratz, the industry leader in automotive advertising and Cory Mosley is the Principal of Mosley Automotive Training, a nationally recognized automotive training and consulting company. Throughout their careers, both men have participated in all aspects of automotive sales and marketing, making them knowledgeable and reputable leaders in the industry. Together, they have crafted this webinar to equip attendees with the tools to improve customer loyalty and draw in additional sales with minimal effort.

For more information on Closing Ratios: A 20% Increase in 7 Steps, click here or to receive more tips from Paul, click here.