So were you?  Many people I have discovered over the years come to the dealership, work their shift taking ups... and are upset at the end of the day if they have not sold a car... There really is no surprise is there?  Standing around all day and shooting the breeze with each other.... I mean, what sales person is going to buy from you?

There really is so much to do.  Keep In Contact with Your Prospect Base.

You can't call everyone each month can you?  You could try.  You can do a few other things too.  Remember to keep your name in front of your prospects or clients is the key to success in the long run.  The greater your data base is... the more appointments and referrals.  So try to keep yourself busy each day... and if you follow some of the examples below... guess what? You will be.

• Social Media.  Ask all of your prospects and clients to "like" you on face book or add you to their circles on Google+, become a part of your network on Linked in... etc.
• Keep a data base (not in your dealership CRM) of each of your contacts.  Be sure to include all contact information, especially email and cell phone.
• Send out a monthly news letter. (everyone that is aware you sell automobiles.)  There are plenty of programs out there that allow you to do this. (make sure one of the links on the newsletter is a calendar that can be printed, colored by the kids and hung on the fridge!)
• Perhaps you should have a text program... have your clients opt in when you write them up... you know a coupon for a couple hundred off.... If you don't close them you can always text an update on your write up... if you sell them you can text a request for referrals. (Texts are read in less than a minute)
• Nothing beats the phones.  In the old days the manager would hand you a phone book... we have come along way since then! You can call the dealers orphan owners or the service drive clients with certain miles or vehicles that you need. I always found the body shop an excellent source of business.

This list could be endless... there is never a shortage of activities that can help you build your business within a business.  Next week we talk about Social Selling!  A technique that is, believe it or not, the back bone of the American Sales Person since the 1600's!  Are You a TruePro?