Videos are a very important part of any automotive marketing strategy. Think back to the lyrics of “Video Killed the Radio Star”. You don’t want to be left behind and forgotten. There is no going back, consumers aren’t just buying a product they are buying into the presentation.

Imagine the possibilities video can provide to the dealership. Customer testimonials or reviews are great. Ask a customer if they are willing to be quickly filmed and ask them about their experience and the vehicle they purchased. The video doesn’t have to be flashy, but it does need to be truthful. Then post these on your website. Take a video of the car itself explaining all the many reasons (not just price) this is an amazing vehicle. Consumers listen and take notice. Today more and more people are doing research into exactly what they want before they arrive on the showroom floor.

Talk with your digital automotive agency about ways to incorporate these videos into your advertising. Remember to have fun in the videos, show that you are a real person. Your automotive advertising agency can help guide you into what traits consumers are looking for. Just remember those lyrics and be ready to dive into video.

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.