Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?

Researching Resources

• Kelly Blue Book
• Edmounds
• Black Book
• True Car

* Why are they doing this?

• Want a hassle free buying experience
• Time is extremely valuable
• Information is power and they have it
• Want to feel they are getting the best deal possible

Research has become easier than ever, and consumers are using their mobile advantage to the fullest.

Determining Your Credibility

  Online reviews have monumental power

• 72% of consumers trust online reviews as much as personal recommendations
• 93% of people who conduct research on review sites typically buy from the business they researched

  People are influenced more by the opinions of family and friends than marketing messages

• 45% of consumers ask friends or family for recommendations

Interacting Socially

  27% of car shoppers used or planned to use Facebook as a resource during their shopping process

  Lets do the math:

• Dealer sells 1,300 new cars = 350 units or 30 cars per month influenced by Facebook alone!

  Social Media Use:

• Research
• Reviews
• Communicate Experience
• 58% posted a comment or status about their new vehicle on Facebook

*These mobile trends are extremely influential so making sure you both understand and have all the bases covered is critical to your dealerships success.

Also See:

AutoMotionTV Resource Presentaion based on this post.

By: Josh Knutson

Resources:
DriverSide, Dealer.com, GfK Case Study
http://mashable.com/2013/09/02/yelp-reviews-infographic/

http://www.automotiontv.com/