What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.

On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

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Comment by steven chessin on December 28, 2014 at 3:17pm: With the internet "ads" can be for a brand - a store - entire inventory - or one specific car.

"We have Ford trucks for every need" is very broad. I think this is what you mean when you say "Each person leads a different lifestyle"."so start getting more specific". This is a specific vehicle webpage presentation. Not a slick agency ad but pin-point targeted. (from 2008)