Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up a unique array of social media platforms.

Once you’ve defined the appropriate social media channels for your dealership, you can begin the process of joining and setting up your business representation. You will likely build a fan page on Facebook, a Twitter account for the dealership, a company profile on LinkedIn, and a blog.

You will also need to develop a content strategy. What do you plan to put out there as a car dealership for others to see and comment on: photos, videos, articles, white papers, slideshows, presentations, podcasts, webinars etc. The target audience you are trying to reach will also drive your content strategy.

The social media marketing strategy will incorporate your content strategy and will then serve to guide the process of developing a goal and measurement driven automotive marketing campaign.

Now you have many dynamic ways to build strong brand awareness by establishing your dealership on relevant social media platforms and engaging your online audience. You can monitor the web to measure sentiment about the brand and can respond accordingly to positive or negative comments.

Your strategy will serve as a discovery process from which you can analyze your results, refine and adapt your automotive marketing campaigns to become even more effective at engaging and converting your customers.

Are you looking for a good social media marketing strategy team that can provide the necessary direction skills and guidance to help you navigate the myriad channels and determine the best approach for your dealership and automotive marketing campaign, visit this page to see more information and contact us now.