It's the Christmas season and Santa Claus is everywhere you look. It's also the time of year to reflect on the year past and look forward and plan the new year. Santa Claus is a great sales model in both cases.

First of all, Santa Claus rewards you based upon the past year. If you were a good boy or girl you get rewarded. Ask yourself if you were a good boy or girl this year. Did you put forth maximum effort in trying to grow your sales, people, marketing, and life skills? Did you work diligently in bringing value to the marketplace?

Good input leads to good output or garbage in and garbage out. My mentor, the late Jim Rohn said, "The marketplace cares about your seeds not your needs." I hear a lot of people talking about their needs in this troubled economy. I hear people talking about their debt and need of income. Although it's natural to do this, you are focusing solely on yourself and your needs. The marketplace does not care and your thoughts direct you towards more of the same, being needy. Begin again as a child and wish. Begin to design your life with a focus on want rather than need. If you sit on Santa Claus's lap he does not ask you what you need, he will ask what you want.

Next, think not just of what you have or have not accomplished but what you will give. Santa Claus teaches us to give and give freely. The Law of Giving and Receiving is absolute. When you give you receive. Giving changes your mindset and it changes your heart. When you focus on others you set reciprocation in motion. Nature abhors a vacuum and fills it quickly. When you give you create a vacuum or space. Be willing to give something up and be willing to give more and more to your customers and you will be justly rewarded.   

It's a great time of year no matter your plight in life. If you are in a good position, it's time to be thankful and plan to do more. If your plight is not as good it's time to be thankful as well. Be thankful what for you do have rather than focusing on what you don't have. Be thankful for your ability to take responsibility to change. Be thankful for your ability to choose your thoughts and emotions no matter your situation. It turns out that Santa Claus is not just for kids but is a great inspiration and mentor for adults as well. Santa Claus is the ultimate salesperson.

For a free special report “10 Things Your Dealership Must Do To Be Successful” email me at info@tewart.com with 10 Things in the subject line.

Merry Christmas and Happy Holidays!