Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI: +13%

• Biggest drivers behind month-over-month growth:
  • Porsche: 911 grew 36% and gained 28 spots
  • Fiat: The 500 was up 22% and gained 31 spots
  • Maserati: The Ghibli was up 25% and gained 22 spots
  • BMW: The top 3 models for BMW all saw growth. The 3-Series grew 18% and gained 15 spots; the 5-Series was up 20% and gained 16 spots; and the X5 was up 23% and gained 18 spots
  • MINI: The Hardtop was up 15% and gained 14 spots

"As summer has been approaching we've noticed more interest in the sports and performance brands, especially those from Europe," said Brian Miller, senior web analyst, strategic insights at Jumpstart. "We often see a bump because of new entrants to the market people are curious about, but in this case many of these are vehicles that have been popular for some time with impressive staying power among performance enthusiasts."

Jumpstart’s Path to Purchase Reports

Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.

About Jumpstart

Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.

JumpstartAuto.com, @JumpstartAuto