I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.
From a dealer perspective I have a problem with automotive advertising partners that run competing ads on the dealer's Vehicle Detail Pages (VDP). You may not have a problem with that as long as the website produces leads and calls, so I'd like to hear your opinion.
I also want to disclose that I have developed a platform to advertise car dealer inventory; the Automotive Advertising Network. Over the past 5 years I have been a keen student of what other automotive advertising companies are doing online. I have not included my own platform in this data to avoid self promotion.
# Ads/Links on Listing Pages | Example Listing Page | # Ads/Links on VDP | Example VDP | |
Autos.AOL.com | 10 | View | 9 | View |
AutomobileMag.com | 15 | View | 10 | View |
Automotive.com | 15 | View | 10 | View |
Autos.Yahoo.com | 8 | View | 6 | View |
Autotrader.com | 8 | View | 10 | View |
CarGurus.com | 2 | View | 0 | |
Cars.com | 4 | View | 6 | View |
Cars.Mitula.us | 10 | View | N/A | |
Cars.Trovit.com | 13 | View | N/A | |
CarsDirect.com | 8 | View | 1 | View |
CarsForSale.com | 7 | View | 5 | View |
EveryCarListed.com | 2 | View | 1 | View |
Lemonfree.com | 14 | View | 10 | View |
MotorTrend.com | 13 | View | 8 | View |
Oodle.com | 6 | View | N/A | |
UsedCars.com | 2 | 1 | View | |
UsedCars.KBB.com | 3 | View | 10 | View |
Vast.com | 13 | View | 0 | View |
Vehix.com | 2 | View | 2 | View |
Web2Carz.com | 14 | View | 5 | View |
# Ads/Links on Listing Pages | Example Listing Page | # Ads/Links on VDP | Example VDP | |
CarGurus.com | 2 | View | 0 | |
Vast.com | 13 | View | 0 | View |
CarsDirect.com | 8 | View | 1 | View |
EveryCarListed.com | 2 | View | 1 | View |
UsedCars.com | 2 | 1 | View | |
Vehix.com | 2 | View | 2 | View |
CarsForSale.com | 7 | View | 5 | View |
Web2Carz.com | 14 | View | 5 | View |
Autos.Yahoo.com | 8 | View | 6 | View |
Cars.com | 4 | View | 6 | View |
MotorTrend.com | 13 | View | 8 | View |
Autos.AOL.com | 10 | View | 9 | View |
AutomobileMag.com | 15 | View | 10 | View |
Automotive.com | 15 | View | 10 | View |
Autotrader.com | 8 | View | 10 | View |
Lemonfree.com | 14 | View | 10 | View |
UsedCars.KBB.com | 3 | View | 10 | View |
Cars.Mitula.us | 10 | View | N/A | |
Cars.Trovit.com | 13 | View | N/A | |
Oodle.com | 6 | View | N/A |
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