"Who killed the Professional Car Salesman???" ....Was it a Homicide or a Suicide???? Part 3

"To Train or Not To Train...."


The age old question... or FEAR....we could discuss this until the cow's come home. How much training do you do at your dealership??? When I ask that question (according to whom I ask it) I get a few different answer's..."NO"!!!...."YES"...."Sometimes"..."We do what we can...."....yada...yada...yada. I have been in thousands of dealerships in my 30 years...and I can probably count on both hands how many dealerships did "Training Regularly"...Could be,  that the ones who do it well... had no use for me...could be.

I have sold a lot of training/promotions/whatever in my day...when I would leave that dealership I would say to myself..."Self..." No... I didn't say that... but I have to be a wise ass which is why I do this and I am not working lol! "This is going to be an Investment for this dealerships future...and they will learn and prosper...or... this will be a Donation...and only I will prosper" Get it. I do...and I still take the check! I am in business..this is not the Red Cross! However, truly I wish it would have been the other way...where they LEARN and PROSPER!!!

(Ahem...not a dry eye in the house) Mr. Dealer...If I were to provide my training for "FREE"...you wouldn't take it...would you! More importantly ...you wouldn't USE IT...would you! Even more so...YOU WOULD NOT BENEFIT FROM IT...would you??? ( So now you know why I charge SO MUCH...it's for YOUR BENEFIT)!!!

Not funny...oh well. But you get my point!

Here's another thing...you make a great choice...You decide to hire new salespeople and you choose one of the many great groups on this website...and you get 4-6-8-10 great new people...all pumped and ready to eat people alive!!!! 

NOW WHAT...in 30-60-90 days...NOW WHAT...who takes them to the next level...who makes them BETTER????

Oh ...your manager's...or in a lot of cases these days...MANAGER...when does he/she do that...before or after the showroom sweeping??? You know what I mean...You know the truth!

I am going to do a series of 2-3 minute videos over the next week...and YOU tell me if this is NOT happening in YOUR dealership. Then get out your calculator...start adding up every "UP" that walk's off your lot because some very simple questions are not being answered...then get out your CHECKBOOK!!!! I promise you the check you write to me...will be considerably LESS!!!!!!

Successfully Yours,

Jeff Weaver

561 512 3017 

jw96hrss@yahoo.com




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