In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.
On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and Cars.com.
Despite incredible 1st Party information, do Facebook and Google want to be 3rd Party Lead providers?
It’s a different playing field and having tested leads in Facebook, two keys exist for dealerships looking to dive into the space.
- Connect. Make sure you’re connecting the leads through to the CRM. Solutions that don’t scale don't last.
- Commit. Be ready to have staying power. Jumping in with less than a 90-day commitment isn’t worth the initial time invested.
Let's see where this round of lead providers takes us.
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