Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products that pique their interest. Live chat gives you a way to help get these busy shoppers on the road to a purchase from your store.

Here are a few reasons why live chat is so critical this time of the year

• Customers are ready to spend money
• Historically, chat traffic increases this time of year
• Massive OEM ad buys
• Strong year-end incentives
• Shoppers are in a bigger hurry than ever

If you are looking for a way to help your store make the most of the increased traffic associated with these factors, then you definitely want to add a quality managed chat or chat software as soon as possible. The market is more competitive than ever, and finding ways to maximize a dealership brand online starts with a website and chat combination that helps generate more leads and sell more cars.

Tom LaPointe CarChat24 Marketing Consultant

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.