Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?
National research shows that women use car dealer reviews 50% more than men. Additionally, women are happy to write reviews when asked. This means when you ask for a review, you will likely get one. And the more reviews you have, the more women will count on them to gauge the quality of your customer experience.
Good reviews are great, but “only 5 stars” can make it appear that you are trying too hard or are disingenuous. Bad reviews give readers a chance to see how your dealership solves problems – and how you resolve conflict. Both good and bad reviews are important to give an overall picture to your future customers and guests.
10 Ways to Make Reviews Work for Your Dealership
Women are involved in over 85% of car-buying decisions. When purchasing, these buyers prefer reviews 3 times more than advertising - as they feel it is coming from women like themselves. Savvy dealers understand that women don’t want to second guess where to do business, and reviews show real opinions from real customers.
Here are ways to make reviews work for your store to stand out:
In a world where women buyers can feel like their voice isn’t always heard, reviews are a breath of fresh air. Women participate and know what they say matters. Provide your women customers with a platform to express themselves freely and authentically, and see how this makes a positive difference in your dealership’s bottom line.
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