If you’re like me, you continually attend a great number of events, seminars and meetings.  It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation.  Whether it is social or business, video has become the most compelling communication medium on the internet.  Let’s look at three key reasons for making video a must in your marketing plans.

Video content on the internet is poised for explosive growth.  By 2017 it is estimated that 74% of the world’s internet traffic will be video and this number grows to 80% by 2019.  Mobile growth is poised for explosive growth.  By 2020, 75% of Mobile Traffic will be Video - that’s up from 55% in 2015.

In a recent study of top level executives, 59% said they would rather watch a video about your product or service than read an article about either.  Think about the  implications of these numbers and what your audience is asking you for.  They are wanting to sit back, relax, push the play button and be informed-entertained.  Sitting at the top of the type of video that is most influential is short, 60 seconds or less, video that is natural and organic.  

Statistics are from Cisco.com and Syndacast.com.

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