Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.  

Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps.  The app categories that can be targeted are part of Google's Play and Apple's App Store. 

So, inside of Adwords you can start to target local consumers who are using mobile apps.  You have hundreds of thousands of Apps to choose from, as seen from this sample screen shot:

The real question at hand is do you plan to reach consumers where your competitors dare not tread?  While others sleep, will you be making hay?

If you are not leveraging all the mobile advertising formats and targeting strategies available for mobile users, you are missing a big piece of the most profitable area of paid search: mobile device marketing.

Here are some stats from a four point dealership group in the last 30 days for their mobile campaigns:

These numbers should make dealers who are NOT using specifically targeted mobile ad formats a reason to take action.

The latest Google Adwords strategies will be covered in a three-part workshop series at AutoCon 2012.   Check out the workshop schedule that will be posted on June 21, 2012.

Brian

Brian Pasch, CEO

PCG Consulting

http://www.pcgconsultingservices.com

732.672.2356