“The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referrals, and a tendency to create greater word-of-mouth marketing for you and your brand.”

- Delia Passi Did you know?

Women recognize, by a 3:1 ratio, companies that market to women.

By a 7:1 ratio, women will go out of their way to do business with those companies.

- Working Woman consumer research study