Selling to women expert Delia Passi honored among Florida’s top women business owners

Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.

Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top Women-Led Businesses is a list of the state’s top 50 woman-led businesses and their impact on the state’s business community and culture. The list, arranged in order according to revenues, is part of a survey of the leading business women in Florida who hold top executive positions.

According to The Commonwealth Institute’s website, the results of the survey reveal the “key characteristics possessed by women leaders, including strategies, career progression, personal motivation, work habits and life choices, which are then thoroughly examined and analyzed.”

Passi, whose Hollywood-based business ranked 40th on the list, accepted the award at the networking and recognition event held at Jungle Island in Miami.

Passi, who resides in Aventura, is the nation’s leading authority on Selling to Women. As the Founder of WomenCertified®, the Seal women trust for better service, and a consultant to numerous Fortune 500 clients, Passi equips thousands of sales and service professionals each year with proven techniques to sell more effectively to women and couples, improve customer service and gain customer loyalty.

Passi’s original series of marketing and training programs are based on over a decade of research and experience in translating the nuances of how women buy. She is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

Prior to founding Medelia, Passi was the group publisher of Working Woman and Working Mother magazines.

Regarding her honor, Passi stated, “Being an entrepreneur in a tough economy has its challenges as well as many opportunities for growth and creating new solutions. South Florida is a terrific place for our business to call home, as the people and community of business owners and associations provide a strong network in which to grow your business. I’m very honored to be included among an such an elite group of professionals.”

About The Commonwealth Institute
The Commonwealth Institute is a non-profit organization that helps women entrepreneurs, CEOs and senior corporate executives grow their businesses through peer mentoring. For more information, visit www.commonwealthinstitute.org.

About Medelia, Inc.
With a mission of creating exceptional customer experiences for women through consulting, training and research, Medelia Inc. is America’s leader in teaching companies how to successfully sell to women and couples. Medelia is also the home of WomenCertified – the Seal women trust for better service, as well as a training and certification rich with resources to help professionals across multiple industries increase sales among both men and women. For more information visit www.medelia.com.