GETTING IT Steven M. Rowell says:
August 31, 2010 at 10:51 pm
Delia Passi shares practical proven strategies for selling more effectively to women. The first half of the book explores the “how and why” of women’s buying decisions, and the vast array of possibilities in selling to this most powerful consumer. The rest of the book provides exactly how-to expertise for every aspect of selling to women. Every man will laugh as he reads the piece on business lunch conversations with women…and then quickly stop laughing when he realizes how many business deals, sales, connections and networking opportunities he has lost because he never read this book. Just as Delia Passi says, if you master her strategies selling to women, you will far exceed the expectations of men and therefore increase sales with men as well. Delia Passi should quickly write another book helping men relate better with women in the personal arena as well. This is a must read for anyone, even the most sophisticated, enlightened person who finds themselves selling to women.
Rating: 5 / 5
SUSAN HAIR 561-309-7078