A question every salesperson should ask of oneself…

At some point in time even the best and brightest… sharpest and most straightforward of sales professionals have to make a purchase of some sort…

A purchase that may require a consultant’s expertise in the product or service you are interested in…

You would appreciate if that sales professional properly assess your wants and needs to appropriately determine which level of service or specific product would be most beneficial.

Taking your time and budget very seriously as if it was their own money they were spending gives you the peace of mind that you are making the right decision…

Your further satisfaction would be reinforced by the demonstration of the product or service as how it relates to your specific needs…

This creates value in the product or service benefiting you greatly… Such a benefit that without this product or service it could cause a major inconvenience or possibly prevent you from taking advantage of its financial yields…

You also possess the validation that others before you have benefited from this product or service illustrating the confirmation of its merit…

The sales professional made reference to service or maintenance after the purchase reassuring the newly found relationship is long term… Constituting to the fact that you will not be alone…

The fact that this sales professional took the time to make you feel important…
Took the time to discover why this is the right product or service for you…
Took the time to get to know you as a person…
Took the time to see who else in your circle of life would benefit…
Took the time to respect your wishes and put your mind at ease that their sole purpose was to help you as opposed to pressuring you…
Took the time treat you as a person and not just a sale…
Took the time to take your time and budget into consideration…
Even though there are other products and services nearby you haven’t yet had the opportunity to check out…
It didn’t matter because you feel comfortable in making your decision… Now!

Do you have your potential customer’s best interest in mind?
Have you earned the right to ask for the business? Maybe there are times you don’t have to ask… Those may have been the times you did everything right…

Be enthusiastic… Be professional… Be sincere… Be courteous… Be informative… Be thorough… Be personable… Be yourself!

But always ask yourself… Would I buy a car from myself?

Jason “Jmac” McIntosh