Working inside a dealership as the owner, manager, sales or service professional, is a full-time job and if you have started to personally brand yourself, you may have noticed that personal branding is a full-time job too.

There is no faking it: personal branding can be difficult to do, especially when attempting to do it without the right tools and team to support your efforts.

Keeping up with and understanding the best practices of branding and social sites, as well as making time for content creation and brand building, is a lot to take on all by yourself.

It is no wonder why most give up on self-branding or not even attempt to do it at all. It is a lot and can seem overwhelming.

You do not need to brand yourself alone. In fact, you should not.

A supportive team to guide you and your brand in the right direction and supply you with tools that not only save you time, but also help make your full-time job at the dealership much easier to do, is available to you.

Let’s face it, customers want to get to know you, the sales professional. For that to happen, you have to have a personal brand.

You gain and retain customers by staying in-touch with them, providing them direct access to you and to your brand through valuable content.

Ultimately, it is necessary to equip yourself with the right team and tools. When you do, branding will be less of a burden and a more fun experience.

It is important to know that you are not alone. There are other sales professionals who have felt the same way you do when it comes to self-branding.

They too have had with doubt and uncertainty, but the videos below show the results of making customer connections that matter, providing an experience which makes customers want to come back (and come back to you specifically) to buy their next vehicle. Aren't these the results you have been looking for in the branding process?

Here are two of the many sales professionals who take control of their personal brand and ensure they build a brand the right way; with the right tools; and the right team.

Santanna A., from McGavock Nissan Abilene, chose to make her branding efforts effective by getting in front of buyers and competition. She stays there, always top-of-mind, by using the first complete prospecting and social selling system every step of the way.

Sharing a digital business card from Build-a-Brand  is easy to do and instantly creates a two-way connection between you and your customers. When combined with a user-friendly, personalized website showcasing your dealership’s vehicle inventory as well as your blog posts, customer reviews, and referrals, your personal branding personalizes and humanizes the shopping experience.

It not only keeps a history log of your interactions with customers, it also provides insight into learning more about your customers needs.

A sales professional at Homer Skelton Hyundai, Q Falkner, was super pumped about how the Digital Business Card worked for him and the information it provided in gaining new prospects.

The personal branding journey can be uncomfortable and time-consuming, unless you have not only the tools, but also a support team.

Take a look at Joey Book, part of the sales team at Lewis Ford Sales, Inc. He took it upon himself to change his customer’s buying experience by providing them the “RedCarpet” treatment with the help of the Build-A-Brand Digital Business Card, 

There is no substitute for human connectivity, easy-to-use branding tools, and customer convenience.

This is the new delivery of customer service and you do not have to do it alone.

It is clear and easy to understand,
in order to be a sales professional who is not  bland,
you need the tools and team from Build-A-Brand.

For more information, head to http://buildabrand.com