You Have Social Media Marketing Plan for 2012.....Right?

Social Media is marketing and everything we do on-line reflects our “brand”. You need to think through the process about what you want to achieve in your Social Media efforts and set goals and objectives to know how effective your efforts really are.

Used properly it will achieve your branding goals through the participation in various social media networks like You Tube, Twitter, LinkedIn and Face book. There are also social web applications like Dig, Delicious, Reddit, Wiki, etc.

The goal of each Social Media marketing program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sell more of your product or service.

Social Media Marketing has become an essential marketing tool for connecting with customers and optimizing online presence. Video, pod casts, blogs, discussion boards and social networking sites are all tools that online business people can use to build relationship with their customers….. or if used improperly or carelessly can do almost irreparable damage.

To implement the social media elements you want to use it is first important to evaluate your customers to create an effective strategy.  For example, if your consumers are professionals who commute, then consider creating a regular pod cast. Or better yet post a video, a podcast and a written article and that way your clients can communicate with you the way they want to.

Building healthy relationships with your customers is an on-going process you. Social media takes this a step further by making that relationship personal through blogs, posts, discussion groups and tweets. It tells a lot about you, not only about your product or service. A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization.

Social media encourages ……. hold on for this…..social visits to your site. And remember that true communication is two way and this is exactly what a true Social Media program will allow to happen.

Bonus Tip: Did you know that hosting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. YouTube is a great way to reach a broader viewer and generate buzz around new products or services, especially if your product has a visual appeal.

Please comment below on what has been the most effective Social Media method that has helped your business grow.

If you need help working through this process, check out our comprehensive system of marketing tools and resources at www.TargetInternetAcademy.com or invite me to join your network on LinkedIn by visiting my profile: http://ca.linkedin.com/in/danmurraycr