Your own employees hate you!!!!
I know…….it’s a pretty strong title for an article.
BUT….it’s true…..
It pertains to a vast majority of car dealerships around the country!
Your own employees MUST hate doing business with you!
They take their own personal vehicles and get oil changes, tires, tire rotations, alignments, batteries and wiper blades at other places!
You have made it inconvenient for them to service with you. You don’t seem to value their business and your prices are too high!
They purchase New and pre-owned vehicles from other dealerships!
They feel unappreciated and they are scared to go through the “sales process” with your sales team!
Your own employees don’t feel comfortable doing business with your own dealership!
WHY????
This scenario plays out at a LOT of dealerships across the Country!
Employees won’t or don’t do business with you!
The accounting office doesn’t trust the sales department. The sales department thinks the service department charges too much for service. The service department thinks that the sales department wants too much for the vehicles.
It goes on and on and on and on………does it sound like YOUR store???
You need to be a true leader and make sure your employees see AND feel the value you are giving them to do business with you!
YOU NEED TO VALUE YOUR EMPLOYEES!
After all, they are the ones taking care of your customers!
You have to make sure that you have a clear cut set of policies that are transparent to all your employees in regards to doing business with your own dealership!
Don’t just proclaim you have “employee pricing”! Make sure that you give your employees that “little extra” to make them feel good about doing business with their own place of work.
Are you willing to extend your “employee pricing” to your employees immediate family?
Are you willing to give your employees “special incentives” to pass along to their friends in order to get their business?
Do you, as a leader, convey these policies on a regular basis with ALL EMPLOYEES?
You HAVE to make your employee your BIGGEST ADVOCATE for doing business in your store!!
After all…..if your own employees won’t do business with you…..who will???
It takes a true leader with great communication skills to make sure that ALL EMPLOYEES feel special!
And when the employees feel special, your customers will feel special too!!!
About the Author: With 30 years in the retail Automotive Industry, from a Salesperson to a Dealer, I have a vast amount of experience in all areas of the automotive environment.
You can follow me on:
My website: www.JimKristoff.com
Twitter: @jimkristoff
WordPress blogsite: http://jimkristoff.wordpress.com/
Blogspot blog: http://jimkristoff.blogspot.com/
DealerElite.net: http://www.dealerelite.net/profile/JimKristoff
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Comment
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Comment by Jim Kristoff on October 12, 2011 at 5:46am
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Thank you Matthew.
Your quote, "Treat workers as an investment, not a cost" is spot on.....
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Comment by Jim Kristoff on October 12, 2011 at 5:44am
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Thank you Evelyn!
The truth shall set you free!
The blog is written as a wake up call for the industry!
Hopefully it enlightens some people that need to be enlightened........
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Comment by Matt Page on October 11, 2011 at 10:49pm
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Treat workers as an investment, not a cost. Know where workers are stuck. Just bashing them only makes the problem and mistakes are compounded. I had to and did get over emphasizing today, after being so used to tomorrow or another store in the company when our store was out of stock. It was a mentality I had never had to deal with, but did get over it. It will take 7-10 times, but I did it. Get business cards ASAP, don't mail away for them. It's worth the cost. We are told to hand them out on off days, but don't get enough to do so. We are employees, not independent contractors. These salespeople don't receive investments like this. When the whole dealership doesn't sell a car for a day, it's same old, same old. If it really were that easy, it would have been done a long time ago.
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This involves an entire process overhaul. It's time to go to the open floor, if not done so. This way follow ups can take place, primarily over the phone. This extends to customers who just purchased from you. There is no reason to feel hurried, yet I was every time. In China, they come to your house after buying a car! Why are we hurried into this feeling everyday. This is what leads to more lost sales than anything. If everyone bought into the full process from Automax, not just a watered down version, there would be less misunderstanding, fewer skipped steps, and more sales. The process is too vague to work solidly.
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Comment by Lizelle Landino on October 11, 2011 at 6:49am
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Then again, Im an employee lol but I surely have the most STAND UP Bosses to look up to - They are true leaders for sure.
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Comment by Jim Kristoff on October 11, 2011 at 6:42am
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Ahhhh....TRUE leadership!
What the entire world seems to be lacking these days.....
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People only truly learn or change if they learn by example. Set the example that you want your employees to attain, resources with much valued opportunities! Show them how a valued shopper and a valued person reeps the rewards. The only true changes and successes were accomplished by living the live example.
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Comment by Jim Kristoff on October 11, 2011 at 6:15am
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I appreciate your kind words Lizelle!
What is the title of the blog that you are referencing? I will go back and read it!
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Sure Jim, I enjoy your reads here. It kind of goes a bit in hand with the blog i wrote a bit earlier. Expect to deliver exactly what you wish to receive in return.
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Comment by Jim Kristoff on October 11, 2011 at 5:43am
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Thank you Lizelle!
The value of employees and their own individual wants and needs are overlooked by too many in business.
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