Free webinar on Thursday, October 2^nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW

Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10^th in a series of webinars the company is hosting with Automotive News. The 60-minute webinar, Your Service Retention Metrics: Lying Liars and the Lies They Tell offers a wake-up call for dealers on the service retention metrics they have been using for years - i.e. they are unreliable predictors of success and are not a true measure of the value of each customer – as well as a new process for developing the metrics that will create a foundation for increased loyalty and retention. The webinar takes place on Thursday, October 2^nd, at 2 p.m. EST.

“Classic service retention metrics determine the percentage of customers who return for another service visit within, typically, 12-18 months. The problem is: classic metrics treat each customer with equal weight, regardless of their actual service spending potential,” said Mike Martinez, CMO of DMEautomotive. “In this webinar we will share GRO, or Gross Revenue Optimization, which is a new and mathematically proven method for predicting customer retention. We will also provide the evidence that it works: results from a study of dealers show that GRO is 70% more reliable than traditional metrics in predicting service revenue growth. That kind of difference can quickly put any dealership on the road to increased retention.”

Your Service Retention Metrics: Lying Liars and the Lies They Tell features DMEautomotive’s CMO Mike Martinez and is moderated by Phil Nussel, Online Editor at Automotive News.

Backed by DMEautomotive research, the webinar includes:

• The new math that will ramp up your customer value
• The link between service retention and sales
• Five things you can do NOW to increase retention

For more information, or to register for the Your Service Retention Metrics: Lying Liars and the Lies They Tell webinar, click here: https://vts.inxpo.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&...

DMEautomotive / Automotive News webinars have received strong attendance that has

generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to

download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com