Big Tom LaPointe's Likes

February 2016

Tips for measuring in-house chat performance

Blog Tips for measuring in-house chat performance 1 Like Why holidays make live chat a must on dealer websites

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad…

Blog Why holidays make live chat a must on dealer websites 1 Like Live Chat - take a lesson from MJ and 'Just Do It'

Some people want it to happen,

some wish it would happen,

others make it…

Blog Live Chat - take a lesson from MJ and 'Just Do It' 1 Like

March 2015

What I Found When Mystery Shopping A BMW Dealership This Week…

What I Found When Mystery Shopping A BMW Dealership This Week…

Today, Phil and I are out shopping for a new car…. In fact, I’m currently test driving a BMW 328i…

Blog What I Found When Mystery Shopping A BMW Dealership This Week… 4 Likes

January 2015

CarChat24 wins 2015 AWA Automotive Website Award

The…

Blog CarChat24 wins 2015 AWA Automotive Website Award 1 Like Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture,…

Blog Why 'Irrelevant' Content on a Dealer's Website is Relevant 3 Likes It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number…

Blog It’s All Going Mobile. We Get It. Now What? 2 Likes

November 2014

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help…

Blog Content Marketing Strategy: How to Create a Winning Company Blog 4 Likes

January 2014

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction…

Blog CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD 1 Like Need Some Help ! PLEASE HELP ME.... Our metrics have dropped the past three months in row across the board. Dealer sites are slow same with 3rd party vendors. The owner called me in and wanted to figure out why so I… Discussion Need Some Help ! 3 Likes 6 Personal Profile Picture Types to Help You Represent Your Business

Thanks to social media, the leaders of companies are often much more…

Blog 6 Personal Profile Picture Types to Help You Represent Your Business 11 Likes When the Customer Isn’t Right

I write a lot about customer experience, service and retention. With our…

Blog When the Customer Isn’t Right 9 Likes Make big money by Prospecting

video Make big money by Prospecting 5 Likes

December 2013

Car Lot Lingo~ Your customers don’t know the lingo….so don’t speak it on your website.

Blog Car Lot Lingo~ Your customers don’t know the lingo….so don’t speak it on your website. 5 Likes Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from…

Blog Are you Investing in SEO the Warren Buffett Way? 3 Likes

November 2013

Should Salespeople Ask for Reviews at the St… dE members,I have my personal feelings about this issue, but I wanted to see what the dE dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews… Discussion Should Salespeople Ask for Reviews at the St… 7 Likes Live chat is just one relationship starter in your dealership to build loyalty

Strong relationships are similar to spider webs, especially in the auto industry.…

Blog Live chat is just one relationship starter in your dealership to build loyalty 1 Like

October 2013

The Teen Exodus from Facebook is NOT a Permanent Departure

There’s a real beauty to Facebook for adults.…

Blog The Teen Exodus from Facebook is NOT a Permanent Departure 4 Likes STUDY: Seniors like hybrid cars for STATUS (just seniors???)

It may not come as a…

Blog STUDY: Seniors like hybrid cars for STATUS (just seniors???) 2 Likes Optimism vs Pessimism