Negotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests.

Let’s first look at some of the problems…

All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The…

In the automotive business, we expect there to be critics. We understand that…

You probably answered “no.” Who wouldn’t? I wonder how your customers would answer that question. Do your customers think you, your product and your business are boring? People want to be…

By Robert Cannon

When I was young my father bought a Ford…

It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about…