For the past few weeks I've been reading several different books about the car business. There are several things that have been repeated in every single book. Getting back to the basics is the…

If you've spent more than 5 minutes in sales, then you've likely…

Yeah that's right, you heard me...…

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE…

No matter if you are a Green Pea or an…

In 2004, the Lego company was on the verge of bankruptcy. Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just…

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing…