Bill Gasson's Likes

Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by …

Blog Marketing is Just Like Dating 5 Likes Don't Try, Be Deliberate

Blog Don't Try, Be Deliberate 8 Likes 10 Best Practices to stay competitive in today’s market

1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews…

Blog 10 Best Practices to stay competitive in today’s market 8 Likes Jackie Cooper on Your First Ten Words

video Jackie Cooper on Your First Ten Words 5 Likes Guilty By Reason Of Insanity

You did it-and you know you did it. You not only let yourself…

Blog Guilty By Reason Of Insanity 5 Likes The Absolute Most Important Thing Required f…

video The Absolute Most Important Thing Required f… 5 Likes Effective Listening Skills

video Effective Listening Skills 3 Likes Pressure Words to Avoid Part 2

video Pressure Words to Avoid Part 2 5 Likes

Disturbing Education

I recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…

Blog Disturbing Education 8 Likes SoLoMo - Boom or Bust in 2013?

It was one of the most used made-up words of 2012 (and in…

Blog SoLoMo - Boom or Bust in 2013? 2 Likes When all you have is a Hammer...Everything looks like a nail!

We teach,closing, if i could would you, build value, demo demo demo!, Well they are going to take what they are told and apply it in the least painful way for them. We need to make sure that they…

Blog When all you have is a Hammer...Everything looks like a nail! 3 Likes From the NCM Institute Blog: Don’t Be a “Lacky": The 5 Biggest Mistakes in Buy Here, Pay Here by Brent Carmichael

I have the honor and privilege of traveling this great country of ours and working with all types of BHPH dealers on a consulting, training, and 20 Group basis. I am a firm believer that we learn…

Blog From the NCM Institute Blog: Don’t Be a “Lacky": The 5 Biggest Mistakes in Buy Here, Pay Here by Brent Carmichael 4 Likes Automotive Sales Training - The Death of the Traditional Dealership: Part 4

Everyone talks about change, but few people embrace it. Change is growth, and growth is positive and unavoidable. If you don’t change, the world will change without you and leave you behind. In…

Blog Automotive Sales Training - The Death of the Traditional Dealership: Part 4 11 Likes Five Key Used Vehicle Challenges in 2013 and Beyond

As we look forward to the coming year, I believe there will be five key challenges that confront every dealer in their used vehicle operations.

Challenge 1: Creating a vehicle…

Blog Five Key Used Vehicle Challenges in 2013 and Beyond 20 Likes My First Sale