Tom Gorham's Likes
December 2013
YOU CAN READ THE ARTICLE NOW... CLICK HERE
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This…
September 2013
Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like…
Blog The Truth, the Whole Truth, and Nothing But the Truth: Why Sales People Lie to their Clients - and Why You Need to Stop 3 LikesAugust 2013
Our industry, much like those of construction, technology, national politics and sports (amongst others) are notorious for being dominated by the male species. Why is that? Is it the old…
Blog Male Domination: "No Girls Allowed" 4 Likes Would You Rather 200k Random Followers or 200 Quality Followers?"I want you to get 200 people to like this new page." he said to me, and he walked away.
I gave it a few minutes…
Blog Would You Rather 200k Random Followers or 200 Quality Followers? 2 LikesJune 2013
Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to…
Blog Bad Management - It's Also Just Plain Bad For Business. 6 Likes Automotive Sales Training - Stop Being a Loser and Be a LeaderIn my 30 years in the business, I have never seen such a lack of civility, leadership and professionalism in the automotive industry. You can find managers anywhere, but developing…
Blog Automotive Sales Training - Stop Being a Loser and Be a Leader 11 LikesMay 2013
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry.…
Blog Twitter and Pinterest are Too Easy to be Ignored by Dealers 5 Likes Forgive Me For I Have Sinned (The Cars.com Debacle) With all the noise about making the Industries more transparent you would…
March 2013
In the automotive business, we expect there to be critics. We understand that…
Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a…
February 2013
For as long as I can remember, traditional sales training has focused highly on certain sales skills such as cold calling, presentation-demonstration, objection handling and closing. This model is…
Blog Automotive Sales Training - The Death of Traditional Salespeople - Part 2 8 LikesJanuary 2013
You did it-and you know you did it. You not only let yourself…
Blog Guilty By Reason Of Insanity 5 LikesDecember 2012
I recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…
Blog Disturbing Education 8 Likes Internet Battle Plan XII A few months back I attended Autocon 2012. There I…
November 2012
The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our…
Blog Automotive Sales Training - The Death of the Traditional Dealership: Part 1 15 LikesOctober 2012
It's a question that is…
On January 15th1928 my father, Edward…
Blog Being An Absent Leader Is Much Like Being An Absent Father 17 Likes The Worst Reason in the World
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