Tom Gorham's Likes

March 2013

Who’s pulling your strings? Legalized extortion for the auto business.

In the automotive business, we expect there to be critics. We understand that…

Blog Who’s pulling your strings? Legalized extortion for the auto business. 8 Likes Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a…

Blog Car Dealers, Fire All Your Salespeople Today! 7 Likes

February 2013

Automotive Sales Training - The Death of Traditional Salespeople - Part 2

For as long as I can remember, traditional sales training has focused highly on certain sales skills such as cold calling, presentation-demonstration, objection handling and closing. This model is…

Blog Automotive Sales Training - The Death of Traditional Salespeople - Part 2 8 Likes

January 2013

Guilty By Reason Of Insanity

You did it-and you know you did it. You not only let yourself…

Blog Guilty By Reason Of Insanity 5 Likes

December 2012

Disturbing Education

I recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…

Blog Disturbing Education 8 Likes Internet Battle Plan XII

event Internet Battle Plan XII 2 Likes AUTOCON 2012 REVIEW

A few months back I attended Autocon 2012. There I…

Blog AUTOCON 2012 REVIEW 7 Likes

November 2012

Traditional Advertising, is it truly over as… Traditional Advertising, is it truly over as many might say? I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media i… Discussion Traditional Advertising, is it truly over as… 7 Likes Automotive Sales Training - The Death of the Traditional Dealership: Part 1

The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our…

Blog Automotive Sales Training - The Death of the Traditional Dealership: Part 1 15 Likes

October 2012

Should Dealership Employees Connect with Customers through Social Media?

It's a question that is…

Blog Should Dealership Employees Connect with Customers through Social Media? 8 Likes My experiment with Klout

Blog My experiment with Klout 7 Likes Being An Absent Leader Is Much Like Being An Absent Father

On January 15^th1928 my father, Edward…

Blog Being An Absent Leader Is Much Like Being An Absent Father 17 Likes The Worst Reason in the World

video The Worst Reason in the World 6 Likes

September 2012

AutonCON Summary and FREE Presentation Download

I had the great…

Blog AutonCON Summary and FREE Presentation Download 8 Likes

August 2012

PCG Consulting Releases White Paper to address Google + Local Review Issues

The team at PCG Consulting, Inc. has…

Blog PCG Consulting Releases White Paper to address Google + Local Review Issues 2 Likes Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count

The walls are a physical barrier. The walls also represent a conceptual…

Blog Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count 9 Likes

July 2012

The Yelp Police Bust Business Networking Group For Coordinating Fake Review Posts

Well it never…

Blog The Yelp Police Bust Business Networking Group For Coordinating Fake Review Posts 2 Likes Hello to all my dealerElite friends

Hello to all my dealerElite friends:

We may all think that September is a long way off but it will be here before you know it. I'm sure all dE members would like to invest in our careers by…

Blog Hello to all my dealerElite friends 6 Likes