Keith Shetterly's Likes

January 2021

OEM Web Site and Digital Advertising Require… Just some thoughts about what is happing in our business: There is a requirement by some OEMs to force their dealers to use a limited number of Certified Web Site Providers. There is a major OEM that… Discussion OEM Web Site and Digital Advertising Require… 1 Like

July 2020

Sales Happens on Every Channel… Is Your Dealership Prepared?

In today’s times, people are concerned about COVID-19 as are…

Blog Sales Happens on Every Channel… Is Your Dealership Prepared? 1 Like

January 2019

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

Attribution? Some Dealers Still Don’t Even…

Blog Attribution? Some Dealers Still Don’t Even Track Leads and Sales! 2 Likes

November 2018

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the …

Blog Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key 2 Likes

March 2018

Chris Saraceno's "The Theory Of 5"

5 Mentors That Will Improve Your Prosperity

Learning what to focus on and how to achieve your goals is key to your personal and…

Blog Chris Saraceno's "The Theory Of 5" 12 Likes

January 2017

THE LEADS ARE WEAK....

WEAK LEADS

**********

You say there's No Such Thing as Weak Leads. Sounds good! BUT, actually there is such a thing as "Weak Leads".

Leads from Lead Providers have a…

Blog THE LEADS ARE WEAK.... 4 Likes

July 2015

The Tough Conversation

Lay your foundation to create a conducive sales environment. Protect and maintain this foundation.

If you don't believe this is one of the primary…

Blog The Tough Conversation 4 Likes

May 2015

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

*********************************

Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another…

Blog CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER? 8 Likes

May 2013

The $64,000 Questions Our industry has an incredible depth and volume of professional trainers working with dealers and manufacturers. Their training ability and knowledge of our industry is second to none. Our industry h… Discussion The $64,000 Questions 1 Like Manage Your Inventory Feeds (Cars.com and others)

There has been plenty of controversy about cars.com and other vendors…

Blog Manage Your Inventory Feeds (Cars.com and others) 4 Likes Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that…

Blog Automotive CRM: Differentiate Your Processes 4 Likes

April 2013

Dealer Looking for a Call Center

We are looking for a call center that will call a given group of customers that qualify…

Blog Dealer Looking for a Call Center 7 Likes

October 2012

Jim Ziegler Wants to know "Is it Time For the Retail Automotive Community to Rise Up and Give CarFax a TrueQuality Thumping?"

Blog Jim Ziegler Wants to know "Is it Time For the Retail Automotive Community to Rise Up and Give CarFax a TrueQuality Thumping?" 13 Likes The Joke About Two Bulls Has A New Punchline… Reposted: The old joke about two bulls on a hill goes something like this. There are two bulls on a hill, an old one and a young one. The young bull says “Hey dad, lets run down the hill and get on… Discussion The Joke About Two Bulls Has A New Punchline… 2 Likes The Value of A Promise Kept

The basic…

Blog The Value of A Promise Kept 3 Likes From the NCM Institute Blog: Work Smarter, Not Harder in Your Auto Dealership!

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the…

Blog From the NCM Institute Blog: Work Smarter, Not Harder in Your Auto Dealership! 9 Likes

August 2012

BIG Data: Our New "Internet Moment"

When it comes to our data and how it affects our business, how we can and must…

Blog BIG Data: Our New "Internet Moment" 2 Likes Is It Time To Reevaluate TrueCar?

Is It Time To Reevaluate Your Opinion About…

Blog Is It Time To Reevaluate TrueCar? 6 Likes

July 2012

Are Your Automotive Dealership's Employees Really Engaged?

I recently had the privilege of teaching our first NCMi class that is totally focused on leadership in automotive dealerships. We began this 1½-day class talking about “employee engagement,” and…

Blog Are Your Automotive Dealership's Employees Really Engaged? 5 Likes

June 2012

Where have all the good managers gone?

A lot of dealerships think they are saving money by taking a good sales rep and making him/her a manager and not training them . The pay plans have shrunk for managers over the past year as well .…

Blog Where have all the good managers gone? 9 Likes Adventures in the Traveling Showroom