Ken Dugas's Likes
March 2013
In the automotive business, we expect there to be critics. We understand that…
February 2013
There's something special about the annual …
Blog How Dealers can Succeed at #NADA2013 (whether you attend or not) 3 LikesJanuary 2013
There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same…
Blog Being Bold on Social Media is About Risk Versus Reward 3 Likes How do I handle the customer who states " Wh… I am new to Automotive Sales: I have a question that I constantly get hit with on the lot: what's your best price? ...how do you answer that question without losing the customer? I usually tell them… Discussion How do I handle the customer who states " Wh… 7 Likes On Search and Social, If It Ain’t Broken, Fix it Anyway
In many ways, the standard thinking…
Blog On Search and Social, If It Ain’t Broken, Fix it Anyway 2 Likes Doing Mailers and Staffed Events? Look Out For These Red Flags Since my post last week,…
What is for the good of the store is sometimes an unpopular choice for the employees. It requires them to do more than what they are currently doing. It asks them to…
Blog For the Good of the Store 6 Likes NCM wants to know: Does Your Service Department Have a High-Performance Culture?At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our …
Blog NCM wants to know: Does Your Service Department Have a High-Performance Culture? 3 Likes NCM States: Buy-Here-Pay-Here Inventory Makes the DifferenceBack when I first started desking deals, the “seasoned” salespeople would tell me, “Let’s do this deal; we’ll make up the gross on the next one. It’s easier to get iron than customers.” I believe…
Blog NCM States: Buy-Here-Pay-Here Inventory Makes the Difference 3 Likes 10 Best Practices to stay competitive in today’s market1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews…
Blog 10 Best Practices to stay competitive in today’s market 8 LikesDecember 2012
When you read the title to this article, did it make you wince? Did it make you a little angry? For most of you, you have already let your resolutions go to the wayside with empty promises. The…
Blog Automotive Sales Training - Why Your New Year's Resolutions Fail 4 Likes Disturbing EducationI recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…
Blog Disturbing Education 8 Likes Letting Go of Negative PeopleNovember 2012
Facebook makes us smile, shudder, squeeze into photographs so we can see ourselves online later, fret when no one responds to our witty remarks, snicker over who…
Blog 4 Business Lessons From the Facebook Film / The Social Network Nuggets 2 Likes Automotive Sales Training - The Death of the Traditional Dealership: Part 1The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our…
Blog Automotive Sales Training - The Death of the Traditional Dealership: Part 1 15 Likes Luckily Discovered
1. You have no sense of…
Blog 10 Reasons Why Your Sales Career Sucks (& what you can do about it) 11 Likes Get Rich - It's American
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