There's an exciting thing that can happen when…
Blog Reaching People on Social Media is About Consistency 5 LikesLooking at the screenshot above of the landing page that Facebook took…
Blog The Easiest Way to Waste Money on Facebook 3 Likes Never Ask a Question in an Empty (Social Media) RoomI was consulting with a potential…
Blog Never Ask a Question in an Empty (Social Media) Room 4 Likes 4 Reasons that Social Media Services should Offer People, Not SoftwareWhen I was asked last year…
Blog 4 Reasons that Social Media Services should Offer People, Not Software 3 Likes Give this to your GM: "Top 10 Reasons Your Dealership Should Be at AutoCon 2013"Dear General Manager or Owner,
There is a good chance that you…
Blog Give this to your GM: "Top 10 Reasons Your Dealership Should Be at AutoCon 2013" 3 Likes Dan Pink: The puzzle of motivation video Dan Pink: The puzzle of motivation 6 Likes Suddenly Everyone’s an SEO Pilot with a Team of Experts at their ArmsThere are always…
Blog Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms 6 Likes Stop Butchering Your Facebook Ads Just Because You CanI’m always hesitant to talk to people…
Blog Stop Butchering Your Facebook Ads Just Because You Can 1 LikeFacebook has a promise that it has made to businesses. It’s not an…
Blog 5 Signs that Your Facebook Page Sucks 1 Like Why Irrelevant Giveaways and Games Are Killing Your Facebook PageSo, you have a…
Blog Why Irrelevant Giveaways and Games Are Killing Your Facebook Page 3 Likes Getting More Facebook Fans is NOT the Key to Social SuccessI’m not a broken record, at least I’m not…
Blog Getting More Facebook Fans is NOT the Key to Social Success 2 Likes Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the PlagueThe KBG. Komitet gosudarstvennoy…
Blog Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague 3 Likes Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or ThousandsIn the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on…
Blog Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or Thousands 3 Likes Keep it Local, Local, or Local on FacebookI was moderating a small panel at a conference about…
Blog Keep it Local, Local, or Local on Facebook 2 LikesThis is part 3 in a series about building…
Blog How to Identify Potential Brand Ambassadors 2 Likes The Actions Needed to Build True Brand AmbassadorsThis is part 5 in a series about…
Blog The Actions Needed to Build True Brand Ambassadors 1 Like The Automotive Industry Needs More Trusted AdvisersNADA 2013 was a whirlwind. There was more activity,…
Blog The Automotive Industry Needs More Trusted Advisers 5 Likes Some Dealers Just Want to Watch the Facebook BurnThere are plenty of articles, blog posts, videos, and…
Call it human nature to mislead in order to promote a product.…
Blog Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage” 2 LikesAbout a month ago I was asked when…
Blog Define Your Facebook Goals Before Determining a Strategy 4 Likes Every Dealer Needs to Be on DealerElite. Spread the Word.I'm a big fan of collaboration. Always have been and always will be.…
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