steven chessin's Likes

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first…

Blog Engagement Is a Two-Way Street 2 Likes

Hey Managers-Options Dictate Dedication

video Hey Managers-Options Dictate Dedication 1 Like Why Should We Incentivize Behavior? In the retail automotive business the traditional sales compensation plans have been developed to incentivize results. But we know that, if our salespeople habitually perform and flawlessly execute… Discussion Why Should We Incentivize Behavior? 4 Likes

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with…

Blog Building Rapport Before the Lead Is the Way to Win the Sale 2 Likes

Internet Threatens Art of Selling - Buyers V… By: Steve Finlay Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Yesterday’s car buyer physically went from dealership to dealership in the co… Discussion Internet Threatens Art of Selling - Buyers V… 1 Like The Art of the Trade-in Walkaround

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers.

Most customers…

Blog The Art of the Trade-in Walkaround 9 Likes Automating Sales: Will It Be the Death of th… BY MICK HOLLISON @MICKHOLLISON Salespeople must presume unprecedented levels of sophistication and knowledge of products, pricing and the competitive landscape among their potential customers. Share… Discussion Automating Sales: Will It Be the Death of th… 1 Like Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels,…

Blog Does Your Dealership Hide Behind The Curtain? 3 Likes

What Every Major Car Name Actually Means Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names ha… Discussion What Every Major Car Name Actually Means 4 Likes In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the…

Blog In Marketing, New Trumps Used Every Time 1 Like Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has…

Blog Are You Available When Your Customers Are? 4 Likes It is All Because of Me

video It is All Because of Me 6 Likes

Existential Internet marketing? My story

For some time now I have chided myself for not chronicling the random and not so random thought that courses through my brain on a daily basis. A child of the…

Blog Existential Internet marketing? My story 1 Like "Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and…

Blog "Just Looking"...even managers have defense mechanisms 2 Likes

Advice From a 30-Car Guy

Blog Advice From a 30-Car Guy 12 Likes Stop the Trial Closes

Stop the Trial Closes

By David Lewis

In 2013, we saw the greatest increase in retail auto sales in the last…

Blog Stop the Trial Closes 6 Likes Internet Battle Plan - Seattle

event Internet Battle Plan - Seattle 2 Likes If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital…

Blog If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It 2 Likes

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front…

Blog Why Driving Shoppers to VDPs Makes the Most Sense 4 Likes Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY

YOU CAN READ THE ARTICLE NOW... CLICK HERE

CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This…

Blog Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY 7 Likes Are You using Video to Showcase Your Vehicle… First let’s imagine a scenario that dealer A did nothing with video except what the manufacturer provides, and then dealer 2 does a video about a vehicle and included in the video is a walk around th… Discussion Are You using Video to Showcase Your Vehicle… 3 Likes

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