December 2014
Why Should We Incentivize Behavior?
In the retail automotive business the traditional sales compensation plans have been developed to incentivize results. But we know that, if our salespeople habitually perform and flawlessly execute…
Discussion
Why Should We Incentivize Behavior?
4 Likes
November 2014
Building Rapport Before the Lead Is the Way to Win the Sale
In my last blog article, I discussed the importance of building rapport with…
Blog
Building Rapport Before the Lead Is the Way to Win the Sale
2 Likes
October 2014
Internet Threatens Art of Selling - Buyers V…
By: Steve Finlay
Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant
Yesterday’s car buyer physically went from dealership to dealership in the co…
Discussion
Internet Threatens Art of Selling - Buyers V…
1 Like
The Art of the Trade-in Walkaround
The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers.
Most customers…
Blog
The Art of the Trade-in Walkaround
9 Likes
Automating Sales: Will It Be the Death of th…
BY MICK HOLLISON @MICKHOLLISON
Salespeople must presume unprecedented levels of sophistication and knowledge of products, pricing and the competitive landscape among their potential customers.
Share…
Discussion
Automating Sales: Will It Be the Death of th…
1 Like
Does Your Dealership Hide Behind The Curtain?
Virtually every dealership today uses their website, social media channels,…
Blog
Does Your Dealership Hide Behind The Curtain?
3 Likes
September 2014
What Every Major Car Name Actually Means
Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names ha…
Discussion
What Every Major Car Name Actually Means
4 Likes
In Marketing, New Trumps Used Every Time
Bob visits a website searching for a new vehicle. As he filters down to the…
Blog
In Marketing, New Trumps Used Every Time
1 Like
Are You Available When Your Customers Are?
The internet has changed our world. The concept of "business hours" has…
Blog
Are You Available When Your Customers Are?
4 Likes
It is All Because of Me
video
It is All Because of Me
6 Likes
August 2014
Existential Internet marketing? My story
For some time now I have chided myself for not chronicling the random and not so random thought that courses through my brain on a daily basis. A child of the…
Blog
Existential Internet marketing? My story
1 Like
"Just Looking"...even managers have defense mechanisms
Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and…
Blog
"Just Looking"...even managers have defense mechanisms
2 Likes
July 2014
Advice From a 30-Car Guy
Blog
Advice From a 30-Car Guy
12 Likes
Stop the Trial Closes
Stop the Trial Closes
By David Lewis
In 2013, we saw the greatest increase in retail auto sales in the last…
Blog
Stop the Trial Closes
6 Likes
Internet Battle Plan - Seattle
event
Internet Battle Plan - Seattle
2 Likes
If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It
There is a ton of confusion out there when it comes to digital…
June 2014
Why Driving Shoppers to VDPs Makes the Most Sense
The more people that are shopping for a car that you can get in front…
Blog
Why Driving Shoppers to VDPs Makes the Most Sense
4 Likes
Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY
YOU CAN READ THE ARTICLE NOW... CLICK HERE
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This…
Blog
Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY
7 Likes
Are You using Video to Showcase Your Vehicle…
First let’s imagine a scenario that dealer A did nothing with video except what the manufacturer provides, and then dealer 2 does a video about a vehicle and included in the video is a walk around th…
Discussion
Are You using Video to Showcase Your Vehicle…
3 Likes
Auto Dealer Live "Official Stance" #Thrilla…
video
Auto Dealer Live "Official Stance" #Thrilla…
2 Likes
