Bill Cosgrove's Likes
July 2013
Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive…
Blog Every Dealership Needs a Hans Gruber 3 Likes The Real SuperheroesBy Brandon Storrs, Director of Visual Communications & Production, AutoNetTV Media,…
Blog The Real Superheroes 2 Likes Using Social Media to Increase Your Publicity Press releases are a great way to promote and disseminate information about…
If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive…
Blog Automotive Sales Training - Getting to the Next Level: Part 1 3 LikesJune 2013
The following case is a true case of ignorance and BAU. For years, we have been educating dealers of inherent pitfalls in their current sales processes. So, when I hear stories like this, I take…
Blog Caveat Emptor, this age is past. We now live in the age of Caveat Venditor! Continuing to operate your entire sales process as BAU (Business as Usual) can cost you, your franchise. 5 Likes From the NCM Institute: Will You Take The Six-Month Challenge to Maximize Your Profits? Written By: Robin CunninghamWritten By: Robin Cunningham
Most Monday mornings I find myself standing in NCM Institute’s beautiful training…
Blog From the NCM Institute: Will You Take The Six-Month Challenge to Maximize Your Profits? Written By: Robin Cunningham 4 Likes Slaying the 7-headed Dragon of Time Killers 8760 – That’s how many hours we each get during a year. 24 hours every day for…
A girl walks into a gas station (no, this isn’t the start of a bad joke). …
Blog Women: Stop Selling Sex & Sell Yourself! 8 Likes Pick A Side
In life, as well as sales, you have to pick a side-the side of clarity or one of confusion. Legendary Green Bay Packers coach, Vince Lombardi used to say, “It’s hard to be…
Blog Pick A Side 9 Likes Are Your Desking Practices Putting Your Dealership At Risk? Despite NADA’s landmark victory in getting most auto dealers…
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required.…
Blog Automotive Sales - How to Increase Sales by 20 Percent Without Spending More for Advertising 8 Likes You Must Fish Where The Fish Are!!As we all know over 90% of consumers are online when researching and…
Blog You Must Fish Where The Fish Are!! 4 Likes Automotive Sales Training - Stop Being a Loser and Be a LeaderIn my 30 years in the business, I have never seen such a lack of civility, leadership and professionalism in the automotive industry. You can find managers anywhere, but developing…
Blog Automotive Sales Training - Stop Being a Loser and Be a Leader 11 Likes Connecting The Dots: From BDC To ROIAutomotive Web Marketing "Really Connected"…
I revisited the Dataium study that was commissioned by Cars.com:
Blog Limit Their Choices and Get More Traffic 3 Likes"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search…
May 2013
“Big doors swing on small hinges.” Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process.…
Blog Automotive Sales Training - Five Simple Things You Can Do Right Now to Sell More Vehicles 6 Likes Don't Ask, Don't Tell
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people…
Blog Automotive Sales Training - Success or Failure? 7 Likes Kissing Up to the Facebook and Google+ Algorithms
There’s a fine line between making social media…
Blog Kissing Up to the Facebook and Google+ Algorithms 2 Likes
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