Mark Elliott's Likes

October 2014

Incoming! Why Every Phone Call Should Be Treated as Mission Critical

When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the…

Blog Incoming! Why Every Phone Call Should Be Treated as Mission Critical 4 Likes

January 2012

Letter to a 90 day old Salesperson

In the beginning, there were only customers, and all were good.

You expected to sell about one out of four customers, and sometimes you even sold one out of three.

You…

Blog Letter to a 90 day old Salesperson 3 Likes How to move your "Brick and Mortar" store where the customers are: ONLINE

How many ideas that get heard about the internet are really good ones? For most, the answer is: not many.

The focus of most internet endeavors on the table…

Blog How to move your "Brick and Mortar" store where the customers are: ONLINE 7 Likes THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower…

Blog THE DATA POLICE HAVE ARRIVED 14 Likes Is SEO More Important than "TLC" Online?

People like acronyms, they always have. Acronyms are easy to understand.

I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in…

Blog Is SEO More Important than "TLC" Online? 8 Likes

December 2011

Grant Rant #36: Government Get Out Of The Way

video Grant Rant #36: Government Get Out Of The Way 3 Likes TrueCar sales process

Blog TrueCar sales process 16 Likes TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?

Jim Ziegler asks...

I am hearing a lot of…

Blog TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business? 51 Likes What Does Your Compensation Plan Say to Your Service Staff? A new year is right around the corner and before we know it 2012 will be upon us. The New Year is typically a time of renewed commitment to better habits and personal growth. That makes it the… Blog What Does Your Compensation Plan Say to Your Service Staff? 1 Like The Reality of Zag.com/TrueCar

Friends,

I send this message as a true friend in the automotive industry. As

some of you already know it is my mission to help dealers be

profitable and grow their…

Blog The Reality of Zag.com/TrueCar 10 Likes

November 2011

Add Incremental Sales and Gross with an AS-IS Used Vehicle Program

Stop giving away additional, incremental sales and gross! Today's NCMi Up To Speed blog discusses how to set up an…