It’s unfortunate that so many members of the automotive…

As a PR professional, my primary goal is to assist my clients in achieving the…

Motivation is a psychological feature that induces an organism to act towards a desired goal and elicits, controls, and sustains certain…

Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit

By: Alan Ram…

It’s amazing. And I’ve seen it a hundred times. They don’t realize…

Sometimes the difference between making a deal, and missing a deal, is knowing one more thing to say. As a matter of fact, that’s the difference a lot of the time. If you know what to say…

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists…

Millennials are extremely tech savvy. They are a different breed that will…

It’s just after 5 A.M. and I’m really…

No matter if you are a Green Pea or an…

When Matthew McConaughey won the Oscar for Best Actor (the…

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers.





Most customers…

At work, we’re surrounded by dicks- if you aren’t one, then chances are you…

(Photo credit: One of my daughter Mackenzie's pictures hanging in my office)

Don't feel like reading? Let me read it to you…

The graveyard is full of people who sat around and waited for their…