Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid…

Many dealerships today are focused on the quick fixes that will improve car deals and attract clients to service. What they are not recognizing is this is the end game not the beginning of what…

We all know there is a tremendous amount of money spent by the dealer body to advertise their dealership and all the services and products sold. Some of this advertisement is not accounted for…