Top 7 Words to Avoid (if you want to make the sale)

Many salespeople use words every day that convey the wrong message, or minimally an…

     “There are two reasons people fail in the car business; they’re either lazy or they’re stupid.”  Those were the words of wisdom and inspiration I was given in a letter…

Remember the 80′s and 90′s? Everyone in business then was so gungho. To build a business then you had to be great on the phone making cold calls, excellent at booking appointments, great at doing…

I did it, I actually did it, I leased a new car on-line. Why is this so amazing? Here is a little background on me:

-          Age 16, lot attendant (1967 Camaro, private…

One exercise we use in our training at The Dealer Resource Group is to show our students what type of investment is required to open a franchise auto dealership.  We discuss land costs, buildings…