Jeff Cowan

Member Jeff Cowan 4 Likes A Message to Dealers: Changing the Industry Culture

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His…

Blog A Message to Dealers: Changing the Industry Culture 9 Likes Rebecca Chernek

Member Rebecca Chernek 3 Likes

DealerELITE 2014 Predictions and Hopes

The 2013 calendar year came with many outcomes, surprises, and results. DealerELITE wants to ask you what you think 2014 will bring...

What is your…

Blog DealerELITE 2014 Predictions and Hopes 4 Likes "Why the Average Salesperson Sells 10 12 Car…

video "Why the Average Salesperson Sells 10 12 Car… 4 Likes Greater Year-Over-Year Depreciation

Here is the latest…

Blog Greater Year-Over-Year Depreciation 2 Likes Car Lot Lingo~ Your customers don’t know the lingo….so don’t speak it on your website.

Blog Car Lot Lingo~ Your customers don’t know the lingo….so don’t speak it on your website. 5 Likes Listen to Chis Saraceno's monthly radio segment Chris Saraceno has a monthly segment co host on The Sean Moffett

Radio show! Listen to the first Moffett / Saraceno segment from last week!

Congrats Chris! We are excited to have you part… Blog Listen to Chis Saraceno's monthly radio segment 5 Likes It’s Beginning To Look A Lot Like Christmas

As the holidays quickly approach, many companies are giving back to their…

Blog It’s Beginning To Look A Lot Like Christmas 5 Likes Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY

YOU CAN READ THE ARTICLE NOW... CLICK HERE

CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This…

Blog Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY 7 Likes Thankfulness is a Principle

Thankfulness is a Principle

Thankfulness - Aware and appreciative; grateful...then expressing:

Principle - A basic…

Blog Thankfulness is a Principle 3 Likes Sharon Hill

Member Sharon Hill 3 Likes How has the tendency for folks to comparison… I'm hearing that more and more consumers are coming to dealer lots, finding a vehicle and then comparison-shopping features and price at other local lots while on the lot. Do you see this much? Does… Discussion How has the tendency for folks to comparison… 2 Likes Where Dealership Culture Meets the Bottom Line

Blog Where Dealership Culture Meets the Bottom Line 3 Likes The Art of the T.O. (in my opinion)

I had the luxury of being able to watch a rookie sales manager T.O. his first customer and it reminded me of a few things I've learned along the way.

He was our top salesperson for a few…

Blog The Art of the T.O. (in my opinion) 9 Likes Internet Mgr best practices I am looking for any advice from anyone who has experience with succesful internet departments. Our dealership operation currently does not have one person who is responsible for all leads or interne… Discussion Internet Mgr best practices 7 Likes Mid-Week Motivation with Joe Cala - Encourag…

video Mid-Week Motivation with Joe Cala - Encourag… 2 Likes Jeff's steps to the sales- Step 2.B. More on "Relatedness"

Do it on Purpose!!

Another part of relatedness and trust is the signals you send out about your

similarities (trustworthiness). This is real documented stuff. Pick up any book…

Blog Jeff's steps to the sales- Step 2.B. More on "Relatedness" 3 Likes

Mid-Week Motivation with Joe Cala - Encourage One-Another - Automotive Sales - Car Sales

Blog Mid-Week Motivation with Joe Cala - Encourage One-Another - Automotive Sales - Car Sales 2 Likes jeff sterns

Member jeff sterns 2 Likes Jeff's Steps to the sale ..STEP 1- Generate a Client

STEP 1)

Generate a Client

When I started selling at a little mulch lot after school, I read everything I could get my

hands on. One of the first books I picked up was Joe Girard’s “How…

Blog Jeff's Steps to the sale ..STEP 1- Generate a Client 1 Like

Chris Saraceno's Likes

January 2014

December 2013

Thankfulness is a Principle

November 2013