Chris Saraceno's Likes
February 2013
You may find this article a bit odd, knowing that it was written by a sales trainer, but I believe that traditional selling is dead on arrival. The days of hiring and building a well-trained sales…
Blog Automotive Sales Training - The Death of Traditional Salespeople - Part 1 1 Like Christie caudillA top 10 nationally-ranked auto dealer called me recently and asked me to do an assessment. I said no problem, I’ll send the list of schedules that I need from your controller and we can get…
Blog NCM wants to know how do you respond to: What’s your job? 5 LikesJanuary 2013
Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will…
Blog Automotive Sales Training - Choose To Win Or Choose To Lose 5 Likes 10 Best Practices to stay competitive in today’s market1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews…
Blog 10 Best Practices to stay competitive in today’s market 8 Likes 3 Things You Can Do Today to Improve Your Dealer Website SEO
One of the keys to being a true dealership partner amongst a…
Blog 3 Things You Can Do Today to Improve Your Dealer Website SEO 3 Likes The Who, What, When, Where and Why Of Sales… For the sake of clarity, I have both titled and constructed this post on training in five key areas. Hopefully it will lend itself to comments and additions in totem as well as in each respective ca… Discussion The Who, What, When, Where and Why Of Sales… 5 Likes Guilty By Reason Of Insanity
You did it-and you know you did it. You not only let yourself…
Blog Guilty By Reason Of Insanity 5 LikesDecember 2012
I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not…
Blog Why notes are so critical 2 Likes Disturbing EducationI recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…
Blog Disturbing Education 8 Likes What does your online story tell? It was one of the most used made-up words of 2012 (and in…
This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute…
Blog From the NCM Institute Blog: Is Raising Your ELR the Right Solution for a Lackluster GPM? by Robin Cunningham 2 Likes 5 Rules of Twitterquette when Asking for #Twitter Retweets
As social signals continue to rise…
Blog 5 Rules of Twitterquette when Asking for #Twitter Retweets 2 Likes Don't Get "Bad Advice"!Blog Don't Get "Bad Advice"! 2 Likes Lon Safko author of the book Social Bible talks about Social Media For Auto Dealerships
Blog Lon Safko author of the book Social Bible talks about Social Media For Auto Dealerships 2 Likes
November 2012
Does Your Dealership Have a Good Incentive Based Marketing Program?
By
Jason Parman…
Blog Does Your Dealership Have A Good Incentive Based Marketing Program. 1 Like If You Had To Reinvent or Update Your DMS What Would You Add?
There is…
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at…
Blog Are You Taking Advantage Of Social Media For Referrals? 1 Like
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