Chris Saraceno's Likes
December 2012
I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not…
Blog Why notes are so critical 2 Likes Disturbing EducationI recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…
Blog Disturbing Education 8 Likes What does your online story tell? It was one of the most used made-up words of 2012 (and in…
This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute…
Blog From the NCM Institute Blog: Is Raising Your ELR the Right Solution for a Lackluster GPM? by Robin Cunningham 2 Likes 5 Rules of Twitterquette when Asking for #Twitter Retweets
As social signals continue to rise…
Blog 5 Rules of Twitterquette when Asking for #Twitter Retweets 2 Likes Don't Get "Bad Advice"!Blog Don't Get "Bad Advice"! 2 Likes Lon Safko author of the book Social Bible talks about Social Media For Auto Dealerships
Blog Lon Safko author of the book Social Bible talks about Social Media For Auto Dealerships 2 Likes
November 2012
Does Your Dealership Have a Good Incentive Based Marketing Program?
By
Jason Parman…
Blog Does Your Dealership Have A Good Incentive Based Marketing Program. 1 Like If You Had To Reinvent or Update Your DMS What Would You Add?
There is…
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at…
Blog Are You Taking Advantage Of Social Media For Referrals? 1 Like Update from Dale Pollak, founder of vAutoNEWS FROM vAUTO:…
There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of…
Blog Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW 3 Likes How to Make a Sale using Social Media - Insi…If you don't PRACTICE THE PLAYS BEFORE PLAYING THE GAME, you WILL FUMBLE the ball. Our brain learns from DOING, not just hearing. Practice until you can't get it wrong! Team up with a buddy and…
Blog Practice Until You Can't Get It Wrong! 1 Like Can You Use Groupon For SEO?
Sometimes great SEO techniques aren’t invented, they are discovered…When you have a deal with a trade involved, what does your sales rep say to your perspective buyer? " Let me get your trade appraised", or words to that effect.Let's take a step back fore a moment…
Blog Do Your Salespeople Get Their Trades "APPRAISED" ? 1 Like Get More Qualified Leads from Traditional Advertising
A…
Blog Get More Qualified Leads from Traditional Advertising 1 Like
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