There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told…
Chris Saraceno's Likes
November 2012
Marketing the Brand within the Brand
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Price Vs Value Part 1
5 Likes
Digital Fixed-Ops, Making The Case
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THE 5-P'S OF PROFESSIONAL SALESPEOPLE
11 Likes
Who Are (or Were) Your Industry Thought Leaders? From the NCM Institute
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Richard Bustillo on Recruiting, Screening an…
5 Likes
ADM Community Professionals on dealerELITE
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ADM Community Professionals on dealerELITE
12 Likes
Negative Online Reviews Should Be Your Best PR Tool
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?…
Blog Marketing the Brand within the Brand 4 Likes Maintain Your Clients and the Cars Will Follow!Once your Sales Rep has completed his/her job outside(meet/greet,pre-sell info,presentation,demo) they should be initiating a "Trial Preliminary Close". "Other than price Mr. Customer,is there…
Blog Do Your Salespeople Know The Difference Between An Excuse And An Objection? 3 Likes Price Vs Value Part 1Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content…
Blog Digital Fixed-Ops, Making The Case 3 Likes THE 5-P'S OF PROFESSIONAL SALESPEOPLEPROFESSIONAL SALES PEOPLE HAVE A COMMON DENOMINATOR
These are the things that every successful…
How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994…
Blog Who Are (or Were) Your Industry Thought Leaders? From the NCM Institute 4 Likes Richard Bustillo on Recruiting, Screening an…
The worlds of public relations and marketing…
Blog Negative Online Reviews Should Be Your Best PR Tool 1 Like Is your dealer afraid of technology or just given bad information?Everyone knows that text messaging is the #1 way that people…
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Is your dealer afraid of technology or just given bad information?
1 Like
October 2012
The Ability to Post Content Easily on Your Website is a Must for 2013
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The Wheel of Success
9 Likes
Content marketing is…
Blog The Ability to Post Content Easily on Your Website is a Must for 2013 1 Like How to Serve a Balanced Social Content Diet on Facebook and Google+
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once…
Blog How to Serve a Balanced Social Content Diet on Facebook and Google+ 1 Like I'm in my own little world, but it's OK, they know me here.My eldest son showed up with a tee shirt to this effect one day:…
Blog I'm in my own little world, but it's OK, they know me here. 3 Likes Basic Building Blocks For Local SEO, Fill your website with good content and plenty of it!It’s been a few months since I have written for SEL. I had to…
Blog Basic Building Blocks For Local SEO, Fill your website with good content and plenty of it! 2 Likes Are You Encouraging Injured Employees to Get Back to Work? (Safety Culture Tip #4) Injuries happen. Auto dealers who have successfully implemented a positive safety culture have created effective procedures for helping an injured employee get back to work. A lot can be done to… Blog Are You Encouraging Injured Employees to Get Back to Work? (Safety Culture Tip #4) 1 Like Where's The Beef?A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery…
Blog Where's The Beef? 4 Likes How To Sell LessUnless you're some sort of crazy selling machine, keep reading!
Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on…
Blog How To Sell Less 1 Like Using Your Website As Your Content Hub
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Using Your Website As Your Content Hub
5 Likes
Can’t Hear, Can’t See, Can’t Speak-Can’t Fail!
If you put 50 salespeople in a room, we…
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