Chris Saraceno's Likes

October 2012

Hire the Winner's Brief Overview

video Hire the Winner's Brief Overview 2 Likes AutoCapture delivers unlimited leads to Auto…

video AutoCapture delivers unlimited leads to Auto… 1 Like How to Turn A Bad Mood Into a Good Mood - S…

video How to Turn A Bad Mood Into a Good Mood - S… 3 Likes How You Can SELL MORE CARS with GOOGLE ANALY…

video How You Can SELL MORE CARS with GOOGLE ANALY… 3 Likes From the NCM Institute Blog: Work Smarter, Not Harder in Your Auto Dealership!

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the…

Blog From the NCM Institute Blog: Work Smarter, Not Harder in Your Auto Dealership! 9 Likes To BDC, or NOT to BDC?

Getting anyone to recommend a…

Blog To BDC, or NOT to BDC? 4 Likes How to Turn a Bad Mood Into a Good Mood

Call 3 of your favorite customer.
Call 3 customers that gave you high marks on your customer satisfaction survey.
Find 3 co-workers.

These are some things…

Blog How to Turn a Bad Mood Into a Good Mood 4 Likes Who Are the Top Dogs on Klout in the Automotive Industry?

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster…

Blog Who Are the Top Dogs on Klout in the Automotive Industry? 8 Likes It's Not You, It's ....

As I ate dinner with a large group of friends this weekend the topic turned to car salespeople. Everyone seemed to have a story about being treated poorly when they wanted to purchase. They were…

Blog It's Not You, It's .... 2 Likes

September 2012

Accountability....It's All About YOU!

Accountability...It is more than a fancy six…

Blog Accountability....It's All About YOU! 7 Likes Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that…

Blog Don't Post the Exact Same Content at the Exact Same Time with Other Dealers 5 Likes Getting Fired up!

Blog Getting Fired up! 4 Likes Don't change your CRM, change your CRM cultu… I've spent the recent weeks looking for the "perfect" CRM tool. I found one with a great bell, another with an amazing whistle, and the one I especially liked had the shiniest widget I've ever seen.… Discussion Don't change your CRM, change your CRM cultu… 5 Likes Prepare For Your Customers Service Appointme…

video Prepare For Your Customers Service Appointme… 1 Like Myspace Pushing For A Comeback

Facebook has become so entrenched as the social media leader, it’s difficult to…

Blog Myspace Pushing For A Comeback 4 Likes Microsites/SEO keyword optimization I'm looking for expert advise on how to begin buying microsites and how to manage them properly to maximize SEO. Also, we pay for basic SEO but wanted to know the benefits/success stories of dealers… Discussion Microsites/SEO keyword optimization 3 Likes Being An Absent Leader Is Much Like Being An Absent Father

On January 15^th1928 my father, Edward…

Blog Being An Absent Leader Is Much Like Being An Absent Father 17 Likes 13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also…

Blog 13 Tips For Service Center Marketing 2 Likes Be Determined Today

GEORGE EBERS... "It's easy to understand what we like

to hear."

This…

Blog Be Determined Today 2 Likes AutoCon 2012

I had a great time at AutoCon 2012 meeting and learning from the awesome list of teachers. I look forward to bringing these ideas to my service Department team and moving forward into the…