Chris Saraceno's Likes

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because…

Blog 4 Reasons Why Shoppers Love Using Live Chat 2 Likes Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the…

Blog Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing 2 Likes They're Looking For You

video They're Looking For You 4 Likes Think Twice Before Going Under The Knife

Think Twice Before Going Under the Knife

By: Alan Ram

Let me say at the outset; I love BDCs. Like anything else though, there are…

Blog Think Twice Before Going Under The Knife 10 Likes Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor…

Blog Jim Radogna: Avoiding the Eye of Mordor in Social Media 2 Likes The FTC Strikes AGAIN - What a Surprise!

Blog The FTC Strikes AGAIN - What a Surprise! 2 Likes 5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric…

Blog 5 Things We Read This Week: December 14-19 1 Like R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next

With a …

Blog R.I.P Organic Reach: Now Let’s Talk About Engagement 1 Like WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers…

Blog WestJet: A No Holds Barred Customer Loyalty Strategy 1 Like 83 Tim Marvel "Quick Sales Tips" Setting You…

video 83 Tim Marvel "Quick Sales Tips" Setting You… 1 Like Are You Selling in the Zone?

Are You Selling in the Zone?

Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being…

Blog Are You Selling in the Zone? 8 Likes Webinar Wednesdays Episode 2 - The Importance of Hearing No in a Sale

Blog Webinar Wednesdays Episode 2 - The Importance of Hearing No in a Sale 2 Likes Not EVERYTHING Is Disciplined

Maybe you think you're disciplined...

You may be one of…

Blog Not EVERYTHING Is Disciplined 7 Likes

The Six Data Reports Warren Buffett Will Want To See When He Offers To Buy Your Dealership

Blog The Six Data Reports Warren Buffett Will Want To See When He Offers To Buy Your Dealership 3 Likes Sales Tip #6 Why Lack of Leadership and Pro…

video Sales Tip #6 Why Lack of Leadership and Pro… 1 Like Is it Illegal to Ask about Criminal History… In past years it was common for potential employers to ask about criminal history on applications. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a… Discussion Is it Illegal to Ask about Criminal History… 1 Like 15 PROVEN IDEAS FOR LOW-COST, LOCAL ADVERTIS… You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching… Discussion 15 PROVEN IDEAS FOR LOW-COST, LOCAL ADVERTIS… 2 Likes Sales Advice from Leading Women in Sales I wanted to share an article I read recently on Jill Konrath's site. Jill is a sales trainer. I've read some of her books, I subscribe to her blog and I believe she offers a lot of great insights. Gi… Discussion Sales Advice from Leading Women in Sales 1 Like

Mark Hergert CEO | An Example of Good in the Auto Industry.

For some people, the automotive industry can have a bad reputation. A history of unethical sales people, unattainable financing, low product quality, and high fuel-consumption has led some people…

Blog Mark Hergert CEO | An Example of Good in the Auto Industry. 1 Like How Dealers Can Use Social Media at the Deal…

video How Dealers Can Use Social Media at the Deal… 2 Likes 10 Tips to Help You Become a Superstar in Sa… BY RHETT POWER @RHETTPOWER Selling takes discipline, a system, and an ability to communicate and understand people. Do you think selling is a science or and art? What do you think it takes to be suc… Discussion 10 Tips to Help You Become a Superstar in Sa… 2 Likes

Chris Saraceno's Likes

December 2014

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric…

October 2014

September 2014